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Arcade Beauty is one of the largest beauty sampling companies in the world with presence in over 20 countries. Abeo is a Digital Product Sampling (DPS) platform owned by Arcade Beauty which aims at helping brands to connect to consumers through social media, and complete their sampling experience.
Through this branding, we are talking to brand managers of different CPG companies, expanding Arcade Beauty sampling market exceeding beauty space, but to baby, personal care, feminine care and food industry.
Inspired by the name Abeo, which is short for Abeona, the Roman goddess of discovery, we melt the idea of discovery, the concept of connection into this design practice. This branding is applied to multiple media including website, print design, presentation template, etc.
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